Change what AI believes about your brand.

Buyers ask ChatGPT, Claude, and Gemini before they ask you. Avowed measures what the models believe about you, then shows you what to publish to change their answer.

Or run the free crawlability test. No account needed.

evidencenarrative reviewsmemory the belief

We measure what AI believes, change it, and prove it moved.

Check access, collect what the models say, grade it blind, then keep measuring.

01 / ACCESS 02 / COLLECT 03 / ANALYZE 04 / SYNTHESIZE 05 / MONITOR Check the crawl Probe the models Score the run blind Plan what to publish Prove the shift runs monthly
01 / ACCESS
Crawl and access check

We verify AI can read you: robots rules, firewall, rendering without a browser, llms.txt, etc.

your site robots rules AI crawlers rendering llms.txt ✓ ✓ ✕ ✓ fix before measuring
02 / COLLECT
Multi-model probing

We run category, use case, and comparison queries against Claude, GPT, and Gemini.

QUERY GRID MODELS categoryuse-casecomparison claudegptgemini raw responses, stored cold
03 / ANALYZE
Blind dual-scoring

Two analysts independently grade the same run: one scores whether you surface, the other checks accuracy.

PERCEPTIONSCORER RUBRICGRADER rank · voice framing · routing accuracy vs truth freshness · strength neither reads the other's output
04 / SYNTHESIZE
Plan what to publish

Then, we ask each model what evidence would change its mind. Those answers become the pages, proof points, and citations you publish next.

scores.json grades.md every number traces upstream, or it does not ship
05 / MONITOR
Continuous monitoring

The same locked questions rerun on a schedule, with controls, so we can separate what our work moved from what model updates moved.

wave 1wave 2 wave 3wave 4 treated held-back controls the difference is what we did

We study how AI assistants form beliefs about brands.

Alongside the product, we run preregistered studies on whether AI assistants hold stable preferences about the brands they recommend. What we learn may inform the product, and the studies are written up whichever way they come out.

See the research →

See what the models believe about you.

Request a Belief Map